Privacy Policy

Effective Date: 17/09/24

At ATPrint, we are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, and protect your personal data when you interact with us, whether through our website, in-person communication, or other means.

1. Information We Collect

We collect personal information through forms when you:

• Request a quote or service via our website, phone, or in-person.
• Subscribe to our newsletter or marketing communications.
• Communicate with us via email or other means.
• Place an order for our products or services.

The personal information we may collect includes:

• Name, business name, and contact information (email address, phone number, address).
• Information about your order, such as design preferences and printing requirements.
• Any other details relevant to your inquiry or order.

We also collect non-personal data through cookies and tracking technologies, including:

• Website usage data (e.g., pages visited, time spent on site) via Google Analytics.
• Marketing interaction data via MailChimp and Meta Pixel.

2. How We Use Your Information

We use your personal information to:

• Provide the products and services you request, including graphic design and printing.
• Respond to your inquiries and offer customer support.
• Process payments and manage transactions.
• Send marketing communications and updates via MailChimp (if you’ve consented).
• Analyze website traffic and customer interactions using Google Analytics, Microsoft, and Meta Pixel.

We may also use aggregated, anonymized data to analyze and improve our business operations and website.

3. How We Protect Your Information

At ATPrint, we implement a variety of security measures to protect your personal data, including:

• Secure storage of customer data.
• Access controls limiting data to authorized personnel.
• Encryption of sensitive information and regular security audits.

4. Third-Party Sharing and Services

We share your information with trusted third-party service providers to:

• Process payments and manage financial transactions.
• Deliver orders to your specified address.
• Provide marketing communications and analytics services, including Google Analytics, MailChimp, Microsoft, and Meta Pixel.

These providers adhere to strict confidentiality and security measures to protect your personal data.

5. Data Retention

We retain personal information for two years, unless a longer retention period is required by law. After this period, your personal data will be securely deleted or anonymized.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Enhance your browsing experience.
• Track website traffic and analyse customer behaviour using tools such as Google Analytics and Meta Pixel.

You can choose to disable cookies in your browser settings, but this may affect certain functionalities of the website.

7. Your Rights

You have the right to:

• Access the personal information we hold about you.
• Request corrections to inaccurate or incomplete information.
• Request that we delete your personal information (subject to legal requirements).
• Opt out of receiving marketing communications from us at any time.

To exercise any of these rights, please contact us at (02) 4731 5055.

8. International Data Transfers

Your personal data may be transferred to and stored in countries outside of your own, including [e.g., Australia or the United States]. We ensure that any such transfer is conducted in compliance with applicable data protection laws, with appropriate safeguards in place.

9. Children’s Privacy

Our services are not intended for individuals under the age of 16, and we do not knowingly collect personal information from children. If we become aware of any such data being inadvertently collected, we will promptly delete it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on our website. We encourage you to review this policy regularly.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, or if you wish to exercise your rights, please contact us at:

ATPrint
2b, 21 Lawson Street, Penrith NSW 2750
Phone: (02) 4731 5055

What’s Improved:

1. Data Collection: Clearly states that data is collected via forms.
2. Third-Party Sharing: Specific services used (Google Analytics, MailChimp, Microsoft, Meta Pixel) are explicitly mentioned.
3. Data Retention: Data is retained for two years, as per your note.
4. Cookies and Tracking: Provides information on cookie usage with a focus on analytics and tracking tools.
5. International Data Transfers: Added a section for legal compliance in case of cross-border data transfers.
6. Rights and Compliance: Emphasises customer rights to access, correct, and delete data and to opt-out of marketing communications.